REPEATED TRIALS BEFORE BUY: A STUDY OF COMPUTER SOFTWARE SAMPLING Product sampling is an important marketing strategy in the software industry to promote product
نویسندگان
چکیده
The penetration speed of global Internet access has been extraordinary in the past decade. This phenomenon results in a near zero-time distribution of digital goods from companies to their customers. It also further reduces the already low “production” costs, where digital goods such as computer software and music songs are stored in CD/DVD, cassette tapes, floppy disks or other similar media, to a negligible zero level. Many information goods companies are utilizing this fast, zero marginal cost distribution channel to conduct product sampling, through the releasing of free samples, to increase user base and boost product sales.
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